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B2B Tendance GB Logo
B2B Tendance GB team in a strategic business meeting in Bissau

We drive your sales and commercial presence on the ground

We deploy qualified sales teams and direct point-of-sale activations to accelerate your brand expansion across Bissau and all regions.

Commercial brand activators working on the ground

Dedicated sales teams for points of sale and retail channels

Daily management of sales representatives, merchandising, and direct distribution with on-the-ground supervision and bi-weekly performance reporting.

Telecom operations center for B2B

Distribution partnership for operators and Mobile Money networks

Expansion of agent networks, subscriber acquisition, and nationwide telecom recharge distribution.

B2B Tendance GB operational team

Measurable results backed by skilled local teams

Direct market knowledge of Guinea-Bissau to convert sales targets into real commercial growth.

COMPETITIVE ADVANTAGES

Why Choose B2B Tendance

We are the strategic partner that transforms commercial objectives into tangible results in the Guinea-Bissau market.

Local Physical Presence

Permanent teams in Bissau and national coverage with deep knowledge of the local market.

Trained Teams

Qualified promoters, salespeople and supervisors with continuous training and commercial motivation.

Measurable Results

Detailed reports, clear KPIs and real-time monitoring of commercial actions.

Fast Execution

Immediate implementation of campaigns and activations with proven operational agility.

Integrated Solutions

From strategy to execution: merchandising, distribution, promotion and sales management with a single partner.

Proven Experience

Solid track record with leading brands in telecommunications, FMCG and financial services.

LOCAL TEAM & PRESENCE

The direct link between your brand, retail points, and end consumers

Based in Bissau with active teams across the country, B2B Tendance GB specializes in sales force management, point-of-sale merchandising, and commercial distribution.

We operate directly on the ground: deploying trained sales reps and promoters to traditional markets, supermarkets, and retail networks to ensure product turnover and steady revenue growth.

Explore Our Services
25+

Supported Companies

40+

Executed Campaigns

120+

Field Agents

8

Covered Regions

95%

Client Retention Rate

OPERATIONAL COMMITMENT

Mission, Vision & Values

Practical principles guiding our daily ground execution and ensuring measurable results for our commercial partners.

Our Mission

To support companies and brands in their development by offering effective commercial, marketing, and distribution solutions adapted to the Guinea-Bissau market and the realities of their customers.

Our Vision

To become a leading company in Guinea-Bissau in the field of commercial development, marketing, and distribution, recognized for its professionalism, innovation, and ability to generate sustainable results for its partners.

Our Values

  • Excellence - We constantly seek quality and performance in the execution of our missions.
  • Integrity - We work with transparency, honesty, and respect for our commitments.
  • Innovation - We develop new approaches adapted to market evolutions.
  • Results-oriented - Our priority is to produce measurable results and bring real added value to our clients.
OUR CORE CAPABILITIES

Tailored commercial solutions for local market reality

Marketing & Brand Activation

Direct promotional campaigns, street marketing, point-of-sale merchandising, and event activations for instant brand awareness.

Field Commercial Promotion

Product demonstrations, targeted sampling, interactive kiosks, and trained promoters for rapid sales conversion.

Distribution & Sales Force

Recruitment, training, and management of dedicated sales forces, B2B prospecting, and retail channel placement.

Commercial Development & Studies

Competitor research, trade route mapping, market diagnostics, and bi-weekly performance reports.

INDUSTRY EXPERTISE

High-impact sectors we serve

Fast-Moving Consumer Goods (FMCG)

Fast inventory turnover across traditional markets and modern retail.

Telecom & Digital Services

Promotion and sale of digital products and services.

Banking & Financial Services

Customer acquisition, account opening, promotion and sale of digital products.

Industrial Goods & Logistics

B2B distribution channels and partnerships with key regional distributors.

Energy & Gas

Promotion of energy solutions, domestic gas sales, and awareness campaigns on energy sources.

RIGOROUS METHODOLOGY

How we guarantee your project execution

01

Diagnostic & Alignment

We analyze your target audience, budget, and specific commercial targets.

02

Operational Planning

Designing field routes, preparing collateral, and training the field team.

03

Field Activation

Deploying with strict field supervision and real-time daily monitoring.

04

Reporting & Optimization

Delivering clear metrics, KPI benchmarks, and continuous strategic adjustments.

LEADERSHIP & LOCAL EXPERTISE

Our team

Experienced professionals dedicated to growing your brand commercial results across Guinea-Bissau.

View Full Team
Mr Bawoubati LAGGNAN

Mr Bawoubati LAGGNAN

Founder - CEO

Experienced leader with over 15 years in business management and commercial strategy. Specialist in business development and market expansion in West Africa.

Liliana Watfa Pires CABRAL

Liliana Watfa Pires CABRAL

Executive Assistant

Dedicated professional with solid experience in administrative management and team coordination. Focused on operational excellence and executive support.

Koffi Messan Mawunyo LEGUEDE

Koffi Messan Mawunyo LEGUEDE

Creative Manager

Alban Kader LAGUI

Alban Kader LAGUI

Financial Manager

Domingos Indjai

Domingos Indjai

Sales Supervisor

Ian-na Julio TCHUTA

Ian-na Julio TCHUTA

Sales Supervisor

Braima DJALO

Braima DJALO

Sales Supervisor

CLIENT FEEDBACK

What our partners say

Real testimonials from companies that trusted us to grow their business in Guinea-Bissau.

Commercial Directorate

Telecommunications sector client

The B2B Tendance GB team demonstrated great professionalism and outstanding field execution capability.

Operations Management

Banking and financial sector partner

Excellent field team mobilization capability and exemplary rigor in commercial performance reports.

NEWS & MARKET INSIGHTS

Market news and industry trends

GET IN TOUCH

Ready to scale your commercial results?

Share your requirements and receive a tailored technical proposal within 48 hours.

  • Linha Direta (00245) 95 678 07 07 / 96 929 11 87
  • WhatsApp Comercial (00245) 96 900 43 43
  • Email Corporativo info@b2btendance.com
  • Escritório em Bissau Av. Dos Combatentes da LDP, Belém, Bissau, Guiné-Bissau
  • Business Hours Monday to Friday: 08:00 - 18:00

Need help? Chat with us on WhatsApp!